Hansel - About us - Our founding history, our family story

In the bustling streets of Guangzhou in 1999, amidst the whirlwind of aspirations and dreams, my dad took a leap of faith and founded Hansel, a clothing company that would soon become a cornerstone of our family's journey. I was just three years old at the time, blissfully unaware of the remarkable adventure that awaited us.



With a vision in his heart and determination in his stride, my dad assembled a team of family members, each contributing their unique talents to the budding enterprise. The early years were a whirlwind of excitement and challenges, as Hansel's sales soared to new heights, and its presence in the market grew steadily.

However, as with any great adventure, there were unforeseen twists along the way. Around 2004, Hansel found itself expanding at a breakneck pace, only to realize that the rapid growth had outpaced its ability to adapt. It was a tough realization for my dad, who faced the difficult task of downsizing the company to ensure its survival.

In the midst of adversity, valuable lessons were learned. My dad came to understand that while family loyalty is invaluable, it doesn't always translate into the ideal qualifications for every role within the company. Through the highs and lows, Hansel persevered, shifting its focus from the domestic market in China to the promising horizons of the international stage.

One of Hansel's crowning achievements came in the form of its classic pants, which captured the hearts of discerning consumers in the Middle East, particularly in the vibrant markets of Iran. It was a testament to the enduring appeal of Hansel's craftsmanship and dedication to quality.

As the daughter of the founder, I embarked on my own journey, pursuing an MBA degree and carrying forward the legacy of Hansel with a renewed sense of purpose. It is with great excitement and determination that we now stand at the threshold of a new chapter in Hansel's story.


In today's digital age, where e-commerce reigns supreme, we are poised to breathe new life into Hansel's classic lifestyle offerings. With the launch of our online store, we are committed to empowering men around the world to embrace their individual style and express themselves with confidence.

As we embark on this new adventure, we carry with us the lessons of the past, the spirit of resilience, and the unwavering belief in the timeless elegance of Hansel. Our journey continues, fueled by passion, innovation, and the enduring bond of family that lies at the heart of everything we do. Join us as we write the next chapter of the Hansel story, one stitch at a time.